… Lately we have seen an increase in activity in the Cellular Advertising Campaigns. A CNN report ran on August 13, 2010 that most Small Businesses are looking for ways to increase traffic in their stores. One company is doing just that by offering Mobile Advertising via the Cellular Networks. Today most Smart Cell users have opted-in for advertising on their Web enabled phones. That offers a Small Business owner, a Great Untapped Source of Customers that could be Targeted for Direct, Event Driven Advertising. For example: Lets say a Small Sandwich Shop is running a
“Special Limited Offer”
Come in Today and Buy our
Regularly Priced Sandwich and
Get a Free Chocolate Chip Cookie.
Coupon Expires 8/15/2010
The above example is about 137 characters. The limit is of course 160 text characters. Or one may use a small Graphic or Logo. This could be easily texted and targeted by GPS locality to all local potential patrons by a direct message to their phones where they could just walk in and show the Cashier the “Text or Graphic (with Your Logo) Coupon” to take advangatge of the stores Special Offer. In all the years of advertising history, this likely is the most powerful form of Direct Advertising, Why?
3 Reasons to Consider.
1) Think about it, When we all leave our homes , we take along our Car Keys and usually our Cell Phones right?
Well, with today’s technology in the Cellular World, we now have a advertising platform that is within a hands reach of all who own a web enabled Cell Phone. So any Ad Messaging sent out can either be an “Instant Text Message” or can be a “Scheduled Ad” delivered through out the day.
2) It’s Targeted – You can select by Device (maybe you have a Fancy new Wrap-around Case to Go with that New iPhone) So you could just target iPhone users. Or maybe you just don’t care which phone they use, what matters to you might be that this potential customer is shopping near your store now. IE “Come On In and Shop with Us.” Why spend your Ad dollars on Printed Coupons that typically are forgotten and left home or left in a Store across Town or County where your customers are just too far away to take you up on your offer.
3) It’s Event Driven – We all know that things have a time limit on their usefulness. Your Ad Dollars are just the same. A Pending event “A Coupon Expiration Date” motivates the consumer to take action! Your Ad can simply say valid until …..Date ? Time? that’s up to you as a Merchant! So, This is Powerful Stuff!
Case studies have show that upto 73% of Cell Phone users want to get this type of advertising made available to them, to save money. Plus, it has shown a 4% increase is sales just using this type of medium to promote your business.
Let’s run the numbers.
Lets say you sell $1,000.00 in sales in a day, times 30 days in a month, that’s $30,000 in Gross Sales. With a 4% increase ($30000 / .96 = $31,250 in Gross Sales, less about $150 – $300 a month for a small Mobile Ad Campaign ) which equals $30,950 in Net Sales. Thats a cool $900+ a month extra or $10,800 extra a year, Cash in your pocket. Now compound the fact that these new customers will likely make a return visit to your establishment. The number starts to grow dramatically and geometrically.
This Story will continue I’m sure.
For additional information on this program Contact: http://www.scechols.com